Concept Art Graphic Design
For Migros' Christmas Campaign we came up with the idea of an Elf like creature living inside the cash register. Concept art being one of my passions, I created different possible designs. From tiny robot to more of an alien look we called "peanut man". The client eventually settled for a human design. My drawings were adapted and further explored by animation studio "passion" from the UK. "Finn" was incredibly popular and was thus used again a year later.
Reference Dominique Magnusson